1、

Luxury Brand and Mass-market Brand: Differences in Reference Group Influence

奢侈品牌与大众品牌:购买决策中参照群体影响差异研究

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The luxury brand research is a new field.

我国目前奢侈品牌的研究还是属于新兴的领域。

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Men are more likely than women to opt for a luxury brand when buying handbags.

据一项针对有钱购物者的调查显示,男性在买手提包时比女性更注重名牌,他们挑的是牌子而不是价格.

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Key words: luxury brand consuming, Chinese market, consuming psychology.

关键词: 奢侈品消费中国市场消费心理.

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Infiniti competes only in 60% of the car and truck segments that are considered luxury, he wants the brand to compete in 90% of them.

在豪华汽车与卡车市场,英菲尼迪仅参与了60%的细分市场,他的目标是,将英菲尼迪在这个细分市场的参与度提升到90%。

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For Infiniti to realize its economic potential, the brand must become a global symbol of luxury to Chinese, European, and South American consumers& not just to more Americans.

英菲尼迪要想实现经济潜力,不能仅靠扩大美国市场,必须成为中国、欧洲和南美消费者心目中豪华汽车的象征。

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Infiniti's new Q50 sedan--which replaces the current G series in the Nissan Motor Corp. luxury brand's lineup--boasts the industry's first so-called steer-by-wire system, which swaps out those mechanical elements with an all-electronic system.

英菲尼迪(Infiniti)新款Q50轿车旨在替代日产汽车公司(Nissan Motor Corp.)高端的G系列车型,宣称其在行业内率先使用了所谓的线控转向系统(steer-by-wire system),将转向过程中的机械环节全部替换为电子系统。

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Meanwhile, other luxury-car makers are expanding their operations in China, including Nissan Motor Co. with its Infiniti brand.

与此同时,其它豪车生产商也在扩大在华业务,拥有英菲尼迪(Infiniti)品牌的日产汽车(Nissan Motor Co.)也是其中一员。

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If a luxury brand frequently discounts its goods at outlet stores or online via flash sales, consumers will perceive that they don't have to pay full price for that brand, says Milton Pedraza, CEO of Luxury Institute, a luxury industry research group.

据奢侈品行业调研机构奢侈品协会(Luxury Institute)CEO米尔顿o佩德瑞扎表示,如果一个奢侈品牌经常在名品折扣店或通过限时抢购的方式在线打折出售,消费者会认为,他们就没有必要全价购买这个品牌的商品。

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In the past, 'it was almost like a regal waiting room,' says Paul James, global brand leader for Starwood's St. Regis, Luxury Collection and W brands.

喜达屋旗下瑞吉、豪华精选酒店(Luxury Collection)与W品牌的全球品牌主管保罗&12539;詹姆斯(Paul James)说,过去它基本上就像王室的待客厅。

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Armani Group will today launch an e-commerce site for its Emporio Armani brand in China as the luxury goods sector seeks to extend its appeal among the fastest-growing consumers of high-end wares.

阿玛尼集团(Armani Group)今日将在中国为其EMPORIO ARMANI品牌推出一个电子商务网站。现如今,奢侈品行业正寻求扩大对增长最为迅速的中国高端商品消费者的影响力。

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Gucci is the first luxury brand to embrace the iPad, with not one but two applications.

古琦是首家用两种而不是一种应用程序利用ipad的奢侈品牌。

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Since mid-June, when the French luxury brand unveiled the 140-centimeter-square scarves at Art Basel, it has been selling them online for 7,000 ( about$ 8,820).

6月中旬爱马仕在巴塞尔艺术博览会(Art Basel)上推出了这批140厘米长的方巾,官网售价7000欧元(约合8820美元)。

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Xinyu Hengdeli, the biggest luxury watch retailer in China, bought a 90 per cent stake in Italian hand-crafted pen brand Omas from LVMH in October for$ 3m.

中国最大的高档手表零售商新宇亨得利也在去年10月份以300万美元的价格,从路易威登(lvmh)手中购得了意大利手工钢笔品牌omas。

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The luxury goods brand Louis Vuitton misled the public by suggesting its expensive leather bags were hand-made, according to the British advertising watchdog.

据英国广告监察部门称,奢侈品品牌路易·威登误导大众&暗示其昂贵的皮包是手工制作而成。

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LVMH, the largest luxury goods group, is moving into the country aggressively as are Cartier, the jewellery maker, and coach, the bag brand.

全球最大奢侈品集团路易酩轩(lvmh)正积极挺进中国,珠宝制造商卡地亚(cartier)和手袋品牌coach也是如此。

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Chinese tourism is vital to Brand Britain, says Mark Henderson, chairman of the London Luxury Quarter, a trade body.

贸易组织奢华伦敦(London Luxury Quarter)的董事长马克•亨德森(Mark Henderson)表示:中国游客对英国品牌至关重要。

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The bespoke drop earrings were made by luxury jeweller Kiki McDonough, but the brand did not reveal who gave them to Kate.

这对专门定制的耳坠出自奢侈品珠宝商Kiki McDonough之手,但该品牌并没有透露赠送者是谁。

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The JW brand has since developed its own unique take on sophisticated luxury.

JW品牌一直在培养对于高级豪华酒店的独特理解。

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